In season 10 of its popular drag-racing series, Street Outlaws, the show takes a break from the rough and tumble of the streets and takes a turn on the race track.

Series star Big Chief narrates this spot by DC Collective, teasing the biggest, baddest competition yet with the ultimate prize: the chance to take the dragway at the Bristol Motor Speedway and prove he’s the best of the best once and for all.

But if Big Chief wants to take the track, he’s going to have to take the streets first.

Street Outlaws airs Mondays at 9 pm on Discovery.

Here’s a behind-the-scenes look at putting the launch spot together:

CREDITS

Client: Discovery Communications

Group EVP, Marketing: Lara Richardson

Senior Creative Director: Jason Turner

Senior Director, Production: Daniel Oleksiuk

Senior Writer/Producer: Peter Lanier

Production Manager: Chau Hoang

Discovery Talent Rep: Kyle Douglas

Production Company: DC Collective

Director: Paul Molin

Creative Director/Editor: Thuy Dinh

Production Manager: Valentina Szlashta

Sound Design: Jeff Mullen


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