In season 10 of its popular drag-racing series, Street Outlaws, the show takes a break from the rough and tumble of the streets and takes a turn on the race track.
Series star Big Chief narrates this spot by DC Collective, teasing the biggest, baddest competition yet with the ultimate prize: the chance to take the dragway at the Bristol Motor Speedway and prove he’s the best of the best once and for all.
But if Big Chief wants to take the track, he’s going to have to take the streets first.
Street Outlaws airs Mondays at 9 pm on Discovery.
Here’s a behind-the-scenes look at putting the launch spot together:
Client: Discovery Communications
Group EVP, Marketing: Lara Richardson
Senior Creative Director: Jason Turner
Senior Director, Production: Daniel Oleksiuk
Senior Writer/Producer: Peter Lanier
Production Manager: Chau Hoang
Discovery Talent Rep: Kyle Douglas
Production Company: DC Collective
Director: Paul Molin
Creative Director/Editor: Thuy Dinh
Production Manager: Valentina Szlashta
Sound Design: Jeff Mullen