In DirecTV’s latest campaign for NFL Sunday Ticket, It’s Always Sunny in Philadelphia‘s Charlie Day finds himself riding a bear in New Orleans and hanging at a bed and breakfast with some pirates.

The campaign, created by BBDO, imagines what would happen if a team name manifested as a real thing, and then went to another city. For example, the Chicago Bears playing in New Orleans or the Tampa Bay Buccaneers playing in Boston. Once that concept is established, Day argues that fans should be able to access their favorite NFL games no matter where they are.

“We don’t want to watch just the games cable gives us,” says Day. “We want all the teams, no matter where we live.”

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In the second spot, Day rides around in a lazy boy making a direct correlation between what cable provides football fans versus NFL Sunday Ticket.

“You know what, we want all of the football. Not just some,” says Day.

“The DirecTV NFL Sunday Ticket ads are known for being light-hearted and humorous,” explained a rep for AT&T via an email to Adweek. “Charlie is a well-known comedian and actor recognized by audiences for his sense of humor and fun-loving personality. He’s naturally likeable—someone you’d want to hang out with to watch a football game. We felt he was the perfect representative for the voice of NFL fans.”



Agency: BBDO

Client: AT&T

Title: NFL Sunday Ticket

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

EVP, Executive Creative Director, AT&T: Matt MacDonald

EVP, Executive Creative Director, AT&T Entertainment Group: Steven Fogel

EVP, Executive Creative Director- AT&T Entertainment Group: Doug Fallon

Creative Director (TV): Kevin Mulroy

Creative Director (TV): Dan Kenneally

Creatives (All vs. Some): Steve McElligott & Jerome Marucci

Associate Creative Director (Social): Allison Baker

Associate Creative Director (Social): Chris Cannon

Managing Director: Doug Walker

Senior Group Account Director: Allie Clark

Account Director: Andrew Woodruff

Account Executive: Julia Siminini

Group Executive Producer: Julie Collins

Executive Producer: Jessica Coccaro

Senior Producer: Katie Porter

Executive Music Producer: Melissa Chester

Business Manager: Ashley Lipham

Business Manager (Social): Meg Foley

Integrated Talent Supervisor: Dawn McCormick

Production Company: Biscuit Filmworks

Director: Andreas Nilsson

Director (Social): Clay Weiner

Managing Director: Shawn Lacy

Executive Producer: Holly Vega

Head of Production: Mercedes Allen-Sarria

Head of Production: Rachel Glaub

Line Producer (LA): Karen O’Brien

Line Producer (NY): Jay Veal

Line Producer (Social): Peter Owen

Director of Photography: Lasse Frank

Director of Photography (Social): Wyatt Troll

Production Designer: Brock Houghton

Production Designer (Social): Craig Reynolds

Editing Company: MackCut

Editor: Gavin Cutler

Editor: Ryan Steele

Editor (Social): Pamela Petruski

Assistant Editors: Zach Patten, Pamela Petruski

Executive Producer: Gina Pagano

Visual Effects & Finishing: The Mill

Executive Producer: Rachael Trillo

Senior Producer: Abi Klimaszewska, Tabitha Ozturk

VFX Supervisor/3D Lead: Christian Nielsen

Senior Compositor/VFX Supervisor: Jimmy Bullard

Lead VFX Artist (Social): Blake Druery

Audio Finishing (TV): Sonic Union

Sound Engineer: Steve Rosen

Audio Finishing (Social): Mr. Bronx Audio P

Sound Engineer: Dave Wolfe

Sound Design: Brian Emrich/Trinitite Inc

Telecine Color (TV): Company 3

Telecine Artist: Tim Masick

Senior Producer: Rochelle Brown

Telecine Color (Social): The Mill

Telecine Artist: Fergus McCall

Color Producer: Evan Bauer

Color Coordinator: Mandy Stauffer

Additional Graphics: Spontaneous

Executive Producer: Bryce Edwards


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