Five new executives from Amazon, Discovery, Fox, Viacom and YouTube have been elected to the PromaxBDA Board of Directors for the upcoming 2018-19 term, bringing the number of seats held by digital and streaming companies to one-third—a record high for the global trade association for the entertainment marketing and design industry.
They join peers from the linear channel brands and creative agencies that have formed the backbone of the 62-year-old association’s membership.
“For more than 60 years, PromaxBDA has set the bar for outstanding achievement and excellence in entertainment marketing,” said Steve Kazanjian, president and CEO of PromaxBDA. “As our members continue to build the biggest brands in entertainment, we are thrilled to welcome five accomplished executives to the board who will bring their extensive talent and experience to bear as we continue that tradition of excellence.
Here’s a closer look at the incoming PromaxBDA board members
Global head of YouTube TV and originals marketing—YouTube
Courtin was recently tapped as the interim lead for all subscription marketing at YouTube, expanding her purview to include YouTube Music marketing. She led the partnership with Major League Baseball where YouTube TV was the first-ever presenting sponsor of the World Series, the NFL partnership for the Super Bowl Kickoff Show and the innovative marketing and distribution partnership with the MLS Los Angeles-based expansion team, LAFX.
She’s also guided the launches of many YouTube originals, and was named one of Advertising Age’s “Women to Watch” and Business Insider’s “30 Most Powerful Women in Advertising.”
Senior vice president, on air promotions and operations—Fox Broadcasting Company
Edwards believes marketing is a crazy industry—crazy good—full of amazingly talented people who, when in sync, generate wonderfully creative work that positively impacts the world. He also acknowledges that the most valuable aspect of creativity is the process: those days of struggle drafting and redrafting your creative blueprint; those hours of frustration spent finding the right image, word or shot. Collaborative storytelling is the most powerful art form, and emotion its strongest tool, and nothing is better than building an empower team having fun and loving what you do.
Group executive vice president of marketing, Discovery Channel and Science Channel—Discovery, Inc.
As the head of marketing, Richardson is responsible for creating and executing the marketing vision across the brand group including all marketing campaigns, strategy, operations, partnerships and domestic distribution of creative content.
Richardson has made waves with her Emmy Award-winning Shark Week campaigns, and has been recognized with top industry awards. She also was named Cable Faxie’s “Marketer of the Year” and “Most Powerful Woman in Cable” in 2017.
Prior to joining Discovery, Richardson was Vice President of Creative for TLC and has held positions at Animal Planet, Oxygen, USA Broadcasting and local television stations. She also volunteered with the Red Cross during Hurricane Katrina and turned her experience into a documentary that aired on TLC. More recently in 2017, she founded the pop-up relief organization Operation Puerto Rico Care Life, which delivered $250,000 in emergency supplies when the island was devastated by Hurricane Maria.
Chief Marketing Officer, Paramount Network, TV Land and CMT—Viacom
A 25-year veteran of Viacom, Schuurmans oversees all consumer, franchise, brand, social and digital makreting and content as well as all internal cross platform creative across the three networks of CMT, TV Land and new entertainment brand Paramount Network.
He has led the development and execution of Paramount Network’s brand identity and position as well as aspects of the brand’s marketing and creative across all platforms. Schuurmans also co-launched Viacom Velocity in 2014, which has been recognized as a gold standard for integrated marketing and branded content.
Schuurmans also oversees Viacom’s cause initiatives and is co-chair of the company’s internal Viacom Marketing Council. Before joining Viacom, he has held positions at Spike, Nickelodeon, Cartoon Network.
Head of brand marketing—Amazon Prime Video
With more than 17 years in marketing, strategy and advertising, Whitlock oversees strategy, social media and campaign planning for Amazon Prime Video’s series, specials and brand initiatives.
She also spent more than 13 years at The Walt Disney Company where she led the marketing strategy for films such as Marvel’s The Avengers, Maleficent, Cinderella and others. Before that she worked at ABC, where she developed marketing strategies for primetime programming, including Grey’s Anatomy, Modern Family, Lost and the Oscars. She has also led marketing for Marvel Television.
Full 2018-19 PromaxBDA Board of Directors:
Streaming & Digital Companies
Andy Baker, Originals Manager, Global Product Creative, Netflix
Alan Beard, Chief Brand Officer, Otter Media
Angela Courtin, Global Head of YouTube TV & Originals Marketing, YouTube
Amy Emmerich, Chief Content Officer, Refinery29
Mike Farah, CEO, Funny or Die
Sibyl Goldman, Head of Entertainment Partnerships, Facebook
Jenny Wall, CMO, Gimlet Media
Jenny Whitlock, Head of Brand Marketing, Amazon Prime Video
Meredith Conte, VP, Marketing, TEGNA Media
Linear and Traditional Multiplatform Companies
Nigel Cox-Hagan, former SVP of Marketing, Creative, & Branding, Freeform
Scott Edwards, SVP, On Air Promo & Operations, Fox Broadcasting Co.
Vicky Free, SVP, Marketing, Disney- ABC Home Ent. and TV Distribution
Dana Feldman, VP, Marketing & Promotions, Sinclair Broadcasting Group
Stephanie Gibbons, Pres., Mktg, Digital Media Mktg, On-Air Promo, FX Networks
Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide
Tim Nolan, Exec. Creative Dir., A+E Networks; PromaxBDA Co-Chair, 2018-19
Lee Raftery, Chief Marketing and Content Officer; and Managing Dir., UK & Emerging Markets, NBCUniversal International
Lara Richardson, Group EVP of Marketing, Discovery Channel & Science Channel, Discovery, Inc.
Eddy Ruiz, Pres. & GM, A+E Networks Latin America
Brad Schwartz, Pres., Pop
Niels Schuurmans, CMO, Paramount Network, TV Land, & CMT, Viacom
Guy Slattery, GM, VICELAND
Puja Vohra, EVP, Marketing & Digital, truTV
Annah Zafrani, SVP, Integrated Marketing, Universal Pictures
Joel Beckerman, Founder, Composer/ Producer, Man Made Music
Laurel Bernard, Pres., Entertainment Marketing, Simulmedia
David Herbruck, Principal & Pres., loyalkaspar
Steph Sebbag, CEO, bpg; PromaxBDA Co-Chair, 2018-19
Chris Sloan, Pres. & Chief Creative Officer, 2C Creative + Content
John Young, CEO & Managing Partner, J-Fly Partners