Five new executives from Amazon, Discovery, Fox, Viacom and YouTube have been elected to the PromaxBDA Board of Directors for the upcoming 2018-19 term, bringing the number of seats held by digital and streaming companies to one-third—a record high for the global trade association for the entertainment marketing and design industry.

They join peers from the linear channel brands and creative agencies that have formed the backbone of the 62-year-old association’s membership.

“For more than 60 years, PromaxBDA has set the bar for outstanding achievement and excellence in entertainment marketing,” said Steve Kazanjian, president and CEO of PromaxBDA. “As our members continue to build the biggest brands in entertainment, we are thrilled to welcome five accomplished executives to the board who will bring their extensive talent and experience to bear as we continue that tradition of excellence.

Here’s a closer look at the incoming PromaxBDA board members

Angela Courtin

Global head of YouTube TV and originals marketing—YouTube

Courtin was recently tapped as the interim lead for all subscription marketing at YouTube, expanding her purview to include YouTube Music marketing. She led the partnership with Major League Baseball where YouTube TV was the first-ever presenting sponsor of the World Series, the NFL partnership for the Super Bowl Kickoff Show and the innovative marketing and distribution partnership with the MLS Los Angeles-based expansion team, LAFX.

She’s also guided the launches of many YouTube originals, and was named one of Advertising Age’s “Women to Watch” and Business Insider’s “30 Most Powerful Women in Advertising.”

Scott Edwards

Senior vice president, on air promotions and operations—Fox Broadcasting Company

Edwards believes marketing is a crazy industry—crazy good—full of amazingly talented people who, when in sync, generate wonderfully creative work that positively impacts the world. He also acknowledges that the most valuable aspect of creativity is the process: those days of struggle drafting and redrafting your creative blueprint; those hours of frustration spent finding the right image, word or shot. Collaborative storytelling is the most powerful art form, and emotion its strongest tool, and nothing is better than building an empower team having fun and loving what you do.

Lara Richardson

Group executive vice president of marketing, Discovery Channel and Science Channel—Discovery, Inc.

As the head of marketing, Richardson is responsible for creating and executing the marketing vision across the brand group including all marketing campaigns, strategy, operations, partnerships and domestic distribution of creative content.

Richardson has made waves with her Emmy Award-winning Shark Week campaigns, and has been recognized with top industry awards. She also was named Cable Faxie’s “Marketer of the Year” and “Most Powerful Woman in Cable” in 2017.

Prior to joining Discovery, Richardson was Vice President of Creative for TLC and has held positions at Animal Planet, Oxygen, USA Broadcasting and local television stations. She also volunteered with the Red Cross during Hurricane Katrina and turned her experience into a documentary that aired on TLC. More recently in 2017, she founded the pop-up relief organization Operation Puerto Rico Care Life, which delivered $250,000 in emergency supplies when the island was devastated by Hurricane Maria.

Niels Schuurmans

Chief Marketing Officer, Paramount Network, TV Land and CMT—Viacom

A 25-year veteran of Viacom, Schuurmans oversees all consumer, franchise, brand, social and digital makreting and content as well as all internal cross platform creative across the three networks of CMT, TV Land and new entertainment brand Paramount Network.

He has led the development and execution of Paramount Network’s brand identity and position as well as aspects of the brand’s marketing and creative across all platforms. Schuurmans also co-launched Viacom Velocity in 2014, which has been recognized as a gold standard for integrated marketing and branded content.

Schuurmans also oversees Viacom’s cause initiatives and is co-chair of the company’s internal Viacom Marketing Council. Before joining Viacom, he has held positions at Spike, Nickelodeon, Cartoon Network.

Jenny Whitlock

Head of brand marketing—Amazon Prime Video

With more than 17 years in marketing, strategy and advertising, Whitlock oversees strategy, social media and campaign planning for Amazon Prime Video’s series, specials and brand initiatives.

She also spent more than 13 years at The Walt Disney Company where she led the marketing strategy for films such as Marvel’s The Avengers, Maleficent, Cinderella and others. Before that she worked at ABC, where she developed marketing strategies for primetime programming, including Grey’s Anatomy, Modern Family, Lost and the Oscars. She has also led marketing for Marvel Television.

Full 2018-19 PromaxBDA Board of Directors:

Streaming & Digital Companies

Andy Baker, Originals Manager, Global Product Creative, Netflix

Alan Beard, Chief Brand Officer, Otter Media

Angela Courtin, Global Head of YouTube TV & Originals Marketing, YouTube

Amy Emmerich, Chief Content Officer, Refinery29

Mike Farah, CEO, Funny or Die

Sibyl Goldman, Head of Entertainment Partnerships, Facebook

Jenny Wall, CMO, Gimlet Media

Jenny Whitlock, Head of Brand Marketing, Amazon Prime Video

Meredith Conte, VP, Marketing, TEGNA Media

Linear and Traditional Multiplatform Companies

Nigel Cox-Hagan, former SVP of Marketing, Creative, & Branding, Freeform

Scott Edwards, SVP, On Air Promo & Operations, Fox Broadcasting Co.

Vicky Free, SVP, Marketing, Disney- ABC Home Ent. and TV Distribution

Dana Feldman, VP, Marketing & Promotions, Sinclair Broadcasting Group

Stephanie Gibbons, Pres., Mktg, Digital Media Mktg, On-Air Promo, FX Networks

Rick Lewchuk, SVP, Creative Marketing & Brand Standards, CNN Worldwide

Tim Nolan, Exec. Creative Dir., A+E Networks; PromaxBDA Co-Chair, 2018-19

Lee Raftery, Chief Marketing and Content Officer; and Managing Dir., UK & Emerging Markets, NBCUniversal International

Lara Richardson, Group EVP of Marketing, Discovery Channel & Science Channel, Discovery, Inc.

Eddy Ruiz, Pres. & GM, A+E Networks Latin America

Brad Schwartz, Pres., Pop

Niels Schuurmans, CMO, Paramount Network, TV Land, & CMT, Viacom

Guy Slattery, GM, VICELAND

Puja Vohra, EVP, Marketing & Digital, truTV

Annah Zafrani, SVP, Integrated Marketing, Universal Pictures


Joel Beckerman, Founder, Composer/ Producer, Man Made Music

Laurel Bernard, Pres., Entertainment Marketing, Simulmedia

David Herbruck, Principal & Pres., loyalkaspar

Steph Sebbag, CEO, bpg; PromaxBDA Co-Chair, 2018-19

Chris Sloan, Pres. & Chief Creative Officer, 2C Creative + Content

John Young, CEO & Managing Partner, J-Fly Partners


  Save as PDF