With digital series such as Comedians Solve World Problems, Unsend and My Least Favorite Thing, Comedy Central debuts its new YouTube channel, Comedy Central Originals, which joins Comedy Central Stand-Up on the online video platform.
With the launch, Viacom-owned Comedy Central continues to expand its digital presence, garnering more than 5 billion video views and close to 10 billion watch-time minutes across its digital and social platforms in the past year. Now, the channel hopes to take those relationships with fans even further with its two new online channels.
“In addition to significantly growing our audience, a clear success this past year has been the establishment of Comedy Central’s digital in-house creators team and the implementation of our digital first production capabilities,” said Jen Danielson, SVP, digital, Comedy Central, in a statement. “The launch of the Comedy Central Originals channel on YouTube further expands our reach and provides our fans a one-stop destination to engage with best in class original content that is made for the platform, culturally relevant, personally relatable and most importantly – makes you laugh”
Besides premiering on the Comedy Central Originals channel, the content also will roll out across the brand’s social and digital platforms, including Facebook, Instagram, Twitter, Snapchat and cc.com.
On International Women’s Day, Friday, March 8, Comedy Central will debut Emily Heller: Ice Thickeners on the Comedy Central Stand Up channel, marking the first time the brand has premiered an original one-hour special exclusively on a digital platform.