Set to MNEK’s hot track “Colours” and directed by Marc Klasfeld, this spot for E! UK and Ireland’s new reality dating show The Bi Life focuses on the different romantic options available to a group of British bisexuals as they move to Barcelona to seek love and fun in the Spanish sun.
NBCUniversal International started by setting the participants, including host Courtney Act (aka Shane Jenek) against a pure white background. Pretty quickly the paint—in the bisexual pride flag colors of pink, blue and purple—starts to fly, bringing the show’s theme to life in a visually exciting way.
The Bi Life premieres Thursday, Oct. 25, at 9 p.m. on E! UK and Ireland.