For the third year in a row, CNN Worldwide took the prize as Global Excellence Marketing Team of the Year.
The Global Excellence Awards honor the best work in all categories including on-air, online and on-the-go, from across the globe—and CNN took the gold with a wide range of strong creative spots.
The company’s “Why We Go” campaign, showcasing the unique ways in which only CNN can gather and tell a story, earned recognition in multiple categories including image campaign, sound design and total package channel image.
The below spot offers an understanding of why CNN correspondents choose to get woken in darkness, rise from the comfort of their beds and catch an early flight to cover the world’s most pressing—and sometimes difficult—stories.
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United Shades of America also received multiple nods for the W. Kamau Bell series based on the belief that having uncomfortable conversations creates change. In a 2017 promo for season two, the show traveled to places in the U.S. that are at the epicenter of some of our most difficult cultural conversations, such as Kentucky coal country and the country’s largest Muslim population in Dearborn, Mich.
CNN also made a promotional splash with its viral social media marketing campaign for The Eighties, which featured videos of kids today trying to figure out some of the gadgets of the not-so-distant-past, including an Atari, a Walkman and a cassette player.
The network also gained recognition for the voiceover, animation and internal marketing aspects of CNN Sans, a new, company-wide typeface designed to establish continuity throughout the brand. It rolled out in a fun, internal video encouraging employees to implement the new package.
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These campaigns and more demonstrate why CNN Worldwide’s many layers of marketing expertise are deserving of the PromaxBDA Award for Global Excellence Marketing Team of the Year.