​UK broadcaster Channel 4 has launched its new second screen app, 4Now, that allows advertisers to target users within ads timed perfectly for their on-air sponsored commercial breaks.

After its beta launch in July, the channel’s more than 8 million viewers have access on the app to information about its programming, exclusive content and “play-along games” for the user when watching a show.

Read more about it at The Guardian.

Brief Take: Channel 4 has already developed stand-alone apps like Horse Tracker or The Bank Job, but this marks the first of a centralized app.


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