Celebrity athletes from across the globe encourage people to start running in the same direction after the Earth stops turning on its axis in Nike’s new short film Choose Go.

The spot opens with a newscaster announcing a ‘Stopocalypse’ “the likes of which the world has never seen.” It features NBA player Kobe Bryant, comedian and runner Kevin Hart, Olympic gymnast Simone Biles, sprinter Ge Manqi, soccer player Edinson Cavani, and others, who grab their sneakers—specifically Nike’s new React shoes— hit the pavement, and encourage people from around the world to join them to help jump start the Earth.

“The idea is that the power of the foot will propel the planet back into its proper motion,” a newscaster announces.

And it seems to be working … until they realize they’re all running in the wrong direction.



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