Soccer—known around the world as “the beautiful game”—is something of a dance itself so Canadian sports network TSN put together this spot that connects the worldwide sport with regional music and dances such as Iceland’s Viking clap, Spain’s flamboyant flamenco and Japan’s rhythmic taiko drummers.

The FIFA World Cup 2018, taking place in Russia, starts airing on the Bell Media-owned network on June 14.


SVP Bell Media Agency, Brand, Creative & Marketing: Jon Arklay

VP Advertising Creative: David Johnson

Creative Director, OAP: Kieron Mullarkey

Creative Director, Design: Stephen Gilmore

Sr. Marketing Manager: Chris Taylor

Sr. Writer/Director: Chris Wong

Producer: Harold Price + Chris Wong

Production Supervisor: Antonella La Farcioli

Editor: Chris Wong

Cinematographer: Pasha Patriki

Art Director: Clinton Maynard

Stylist: Muska Zurmati

VFX: 1188 Films​ - Matt Bilewicz + Chris Wong

Motion Design: Luis Torres + Matt Mamic

Colourist: Hardave Grewal

Music Track: SNDWRX - Didier Tovel

Post Sound: Michael Banani

Tags: bell media fifa world cup 2018 hot spots

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