In this series of animated spring idents, Canada’s French-language channel Ici Explora goes about discovering the natural and scientific world.
But instead of using the typical live-action footage of herds of gazelles on the plains of Africa, or birds flocking in the sky, the channel takes a playful approach designed to catch the audience’s attention.
Each spot is linked to one of the channel’s main themes—nature, history and science—until revealing the channel’s logo at the end.
Client: Ici Explora
Marketing Director: François Jean
Creative Director: Marie-Eve Tremblay
Director, Illustrator and Motion Designer: Jean-Sébastien Lavoie
Conception: Dominique Ethier, Diane Labrie, Félix Faucher, François Jean, Marie-Eve Tremblay
Composer: Jean-Phi Goncalves (XS Music)
Tags: hot spots