As Black History Month gets underway, BET brings to the screen its first ever scripted period drama, American Soul, the untold story of Soul Train.
The series takes place in the early 1970s, while the Vietnam War is raging and many young black men are headed overseas to fight for their country in a controversial conflict that the U.S. would ultimately lose.
Back home, Don Cornelius is creating and launching Soul Train, a show that will eventually take its place in the pantheon of iconic TV series.
BET roots its campaign in the idea that even just believing that you can have the American Dream as a black man or woman is a revolutionary act.
American Soul is executive produced by Jesse Collins Entertainment and Don’s son, Tony Cornelius.
The series premieres Tuesday, Feb. 5 at 9/8 c on BET.
Below are additional spots from the campaign:
Audacity to Dream
Black American Dreaming
SVP and Executive Creative Director, Brand Strategy, BETN: Kendrick Reid
VP Creative Director: Adrian Hilton
VP, Design: Josh Pelzek
Creative Director: Allison Caviness
Art Director: Luis Moya
Production Company: Canyon Roads Films/ Traveler Films
Director: Alan Ferguson
Director Project Management: Seida Saidi
Senior Copywriter: Thembisa Mshaka
Production Manager: Hershelle Burton
Writer/Producer: Jo-Well Paupaw
Editor: Ed Trader / Peter Ringer / Brian Guillaudeu
Design/Gfx: Lina Almansa
Audio Mix: Jin Yoon