Argentina-based companies are growing and evolving. Brands must maximize every second of every message to connect with their audience in a social media advertising landscape. Networks are throwing premiere parties at 30,000 feet, and sports networks are going for a more simplistic look these days.

This according to some of Daily Brief’s most read stories in December. Check them out!

5. Creative Review: Plenty

From a tiny studio apartment to a 2,700 square-foot office in just three years, at Plenty there’s a constant quest for the best. The pursuit of creative abundance summarizes the philosophy of this Buenos Aires-based design studio.

4. Creative Review: The Evolution of Mu Design

Strong experience in typography and sound editing has helped Mu Design, and its founder Moira Abramzon, stand out as the Buenos Aires-based studio expands into digital projects.

3. How Social Media is Impacting Advertising, According to Shareablee

As the number of ways to reach people continues to increase, brands need to adapt to new platforms and maximize every second of every message, says social media analytics firm Shareablee.

2. Fox Books Plane, Parties at Bellagio to Promote ‘LA to Vegas’

To promote the debut of its new comedy about an airline crew and the eccentric passengers who fly from Los Angeles to Las Vegas every weekend hoping to win big, Fox gave its employees and media outlets a chance to do just that. The network held its premiere screening at 30,000 feet with many of the show’s stars, which include Dylan McDermott, Kim Matula Ed Weeks, Nathan Lee Graham, Olivia Macklin, and Peter Stormare.

1. Trollback Brings Simple Style Back to ‘GameDay’

New York-based Trollback+Company re-imagined the NFL Network’s flagship Sunday show GameDay with a more simplistic, less sensory-overloaded look characterized by an updated on-air graphics package, new logos and the a new customized font called “NFLN Tackle.”


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