Latin America stole the show this month with stories that explored a handful of studios and marketing campaigns in the region.
Stories that stood out include a creative review on Argentina’s Eloisa studio, to Universal Channel Latin America’s campaign focusing on real people making positive changes in their communities, and Spain-based Mediapro’s expansion into the U.S. Hispanic market, the
Meanwhile, ESPN and Marvel teamed up for creative comic book covers for the 2018 college football playoffs, and FX’s John Landgraf spoke at the Television Critics Association summer press tour about the concept of “narrative exhaustion.”
One of Spain’s leading audiovisual content, production and distribution groups, has been steadily expanding in the Latin American region and the U.S. Hispanic market.
It’s ‘100% Unique Characters’ campaign was developed to showcase real people who are charging their communities in small, often offbeat ways.
Featuring school mascots facing off for games that played out over Labor Day weekend, this marked the fifth consecutive year that ESPN and Marvel have teamed up to create one-of-a-kind artwork that pays homage to classic Marvel covers.
“Profusion of stories is very good if you want to talk about innovation and diversity,” said Landgraf. “But … it’s very hard if you’re talking about trying to surprise the audience and delight the audience.”
The Argentina-based studio works by paring down an idea into a single work, and building an aesthetic around that concept.
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