Ahead of the 2019 Fifa Women’s World Cup, BBC has launched an all-new campaign, “Change the Game,” that focuses on the skills, athleticism, and personalities of the world’s top female soccer players.
BBC Creative, the network’s in-house creative studio, developed this spot as part of the campaign. It’s set to a track by British rapper Ms Banks. She revamped the original song, “Remember My Name” by Fort Minor, to fit the new campaign and inspire the next generation of female athletes.
“Ms Banks brought her own unique style to the project, creating a track that we think encapsulates everything that is so exciting about this summer’s Women’s World Cup,” said James Parry, head of marketing at BBC Sport and events. “Having recently launched our Change the Game campaign, we are proud that this summer the BBC will we be showing more women’s sport than ever before, a feeling we think this track reflects perfectly.”
The 2019 Fifa Women’s World Cup, which kicks off Friday, June 7, will broadcast live on BBC.