​By running the upcoming miniseries, “Bonnie & Clyde,” on all three networks simultaneously, A&E Networks hopes to allow ad buyers to reach across multiple viewer shares with one fell swoop: female-skewing Lifetime viewers, male-skewing History viewers, and the broader adult audience that engages with A&E. The company will promote the bold move as a “house party. The announcement will come Wednesday at A&E Network‘s upfront presentation, along with several other announcements regarding the company’s ongoing scripted TV initiatives.

Read more about it at AdAge.


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