BARCELONA—Teams from Germany and the U.K. took home top honors Tuesday night at the PromaxBDA Europe Awards 2016, with ProSiebenSat.1 TV Deutschland and Red Bee winning Grand Prix Awards. ProSiebenSat.1 TV Deutschland was named marketing team of the year, while Red Bee was named out-of-house agency of the year.
Other companies winning multiple gold awards Tuesday include Comedy Central UK, HBO Europe, Discovery Networks Norway/Try, ITV Creative, France 5, and AMC Networks International.
The annual awards honor outstanding achievement in entertainment marketing and design created for European audiences. Gold, silver and bronze prizes are awarded in categories ranging from funniest promo to outstanding set design.
Richard McCormack of London-based Red Bee won the association’s prestigious Rocket Award, recognizing a producer or marketer with less than two years’ experience who is already creating outstanding work.
“To win this year means more than any other year because it’s been a year of big change and transition,” said Andy Bryant, managing director of Red Bee. ”What’s especially pleasing is our award nominations and wins are across a wide variety of categories—across design, promotion, digital, and social media. Something we pride ourselves on is being the creative agency for a multiscreen world.”
British actor and comedian Jeff Leach returned for his third time as host of the ceremony, which was held at the Hotel Arts along Barcelona’s Port Olympic seafront.
Finalists were determined after an initial first round of judging by panels of experts from across Europe who met in London, Paris, Warsaw, and Rome—as well as a select online group—in early February.
A select jury of industry executives and creative leaders then gathered in Amsterdam later in February to select Tuesday’s winners. This year’s jury was chaired by Federico Gaggio, founder of Do&Co.
The ceremony served as the final event of the PromaxBDA Europe Conference 2016. The annual gathering brings together entertainment marketing and design professionals working at broadcasters and agencies in more than 30 European countries.
Here’s a look at the creative work that won ProSiebenSat.1 TV Deutschland and Red Bee their Grand Prix Awards:
PROSIEBENSAT.1 TV DEUTSCHLAND
ProSieben Maxx Tune-In
Sat.1 The Voice Kids 2015
BBC Two Idents
The Voice 2016
BBC Comedy - Serious About Comedy
East Enders - Kathy’s Back