With depressing stories in the news, political tension and day-to-day monotony, truTV asks: “Where did fun go?”

Its answer is an all-over rebrand, rolling out on air this October, that seeks to make truTV the place for “fun, innovative and smart programming,” with a new tagline of “Way More Fun.” For a preview of the new look, truTV has released this transition spot:

“We’re establishing truTV as an oasis of fun in a landscape of sameness,” said Chris Linn, president and head of programming for truTV. “Over the past year, we’ve been taking big swings in new spaces to create a diverse slate of new original series that are innovative, surprising and irresistibly shareable. Our goal is to break through the clutter with programming that delivers a fun ride for grown-ups.”

Turner’s cable network will launch the on-air rebrand with an hour-long special called The New truTV: First Look, hosted by Michael Carbonaro of The Carbonaro Effect, airing Monday, Oct. 27 with a sample released on Oct. 4.

​The brand refresh coincides with the debut of four new series on truTV: Hair Jacked, Fake Off, How to Be a Grown Up and Friends of the People, all of which launch the week of Oct. 27, along with a sneak peek of another new show, Barmageddon. Agencies loyalkaspar and Mullen have been working with truTV on the rebrand’s creative side.

“Creating content that’s fun and entertaining is at the core of what we’re doing,” said Puja Vohra, truTV’s SVP of marketing and digital.

For more insight into its “Way More Fun” branding truTV also released the below brand manifesto:

[Image courtesy of truTV]

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