New York-based design shop Undefined Creative has unveiled a new series of spots in eight languages for this year’s NHL All-Star fan vote.
The “It’s Your Choice” Campaign marks the third time Undefined Creative has been tapped for the NHL All-Stars Fan Vote project.
This time around, the agency developed an international promo campaign that underscores hockey fans’ power to determine who gets to play in the all-star game, while also pushing users to the NHL’s voting microsite.
Undefined Creative produced :30 and :15 master spots in English and French, with international variations created in Swedish, Finnish, Russian, German, Slovak, and Czech. The agency said that by creating a “canned” project file, they were able to develop a multitude of localized versions without losing the overall aesthetic.
Josh Dubin, Producer
Tim O’Brien, Producer
Lindsay Grant, Producer
Maria Rapetskaya, Creative Director and 2D/3D Animation
Cathy Humphrey, Executive Producer
Jesse Roff, 3D Animation
Hobo Audio Company
Diego Jimenez, Audio Engineer