New packaging for TyC Sports shows a vibrant, high octane look to its flagship news brand.

Client: TyC Sports

Creative Direction: Gonzalo Gomez Berard

Art Direction: Javier Gori


Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Art Director LUMBRE: Adriana Campos

Art Director: José Cambariere

Design: Adriana Campos, Andy Cambiasso, José Cambariere

3D Lead Animation: José Cambariere

3D Animation: Julián Cooke, Mr. X, Darío Becher

2D Animation and composition: Dario Becher, José Cambariere, Julián Cooke

Music for this reel: SKisM - Experts (Original Mix)

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