Fall previews are just around the corner, but that doesn’t mean networks took the summer off. Most networks spent the summer getting a head start on their marketing by being active on Twitter and other social networks.
ABC’s “Marvel’s Agents of S.H.I.E.L.D” used a Twitter-based contest to engage fans, asking fans to Tweet with the hashtag #CoulsonLives to gain access to an exclusive “S.H.I.E.L.D.” trailer. Some 102,271 fans responded to the call between May 10 and May 15, according to social media analytic firm, Crimson Hexagon. Show fans also can follow @AgentsofShield and @ClarkGregg, which is the Twitter account of the actor who plays Agent Coulson.
Other coming shows that gained Twitter traction in May and August were The CW’s “The Tomorrow People,” ABC’s “Once Upon a Time in Wonderland,” CBS’ “The Crazy Ones” and Fox’s “Sleepy Hollow.” These shows generated tweets by the thousands, whether through appearances at San Diego Comic-Con, this summer’s gathering of the Television Critics Association or just pure fan curiosity.
Brief Take: Networks are starting their online and on-air marketing campaigns the minute their new shows are announced, with social-media playing a bigger and bigger role in generating buzz for new series.
Read More: Check out the infographic at Lost Remote to see what other shows took over Twitter this summer.