daily brief newsletter

Sign up to receive industry news, creative inspiration and more!

contact us

Facebook Twitter Linkedin Instagram

Please email all questions to dailybrief@promaxbda.org


editorial director

PAIGE ALBINIAK :: paige@promaxbda.org

PromaxBDA Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

EDITORIAL STAFF

PAIGE ALBINIAK
Editorial Director
paige@promaxbda.org

Cate Lecuyer Marian
Digital Content Producer
cate.lecuyer@promaxbda.org

daily newsletter

Sign up to receive industry news, creative inspiration and more!

contact us

Email PromaxBDA Call PromaxBDA


editorial director

PAIGE ALBINIAK :: paige@promaxbda.org

PromaxBDA Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

Please email all questions to dailybrief@promaxbda.org


the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.


Advertise with Brief

Please contact:

Stephen Earley
Vice President, Sponsorships
stephen.earley@promaxbda.org
310-789-1551

David Tilove
Manager, Strategic Partnerships
david.tilove@promaxbda.org
310-789-1504

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all PromaxBDA members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promaxbda.org.


Editorial Policy

The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.

Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.

Digital Live Rap Battles Build Social Buzz for TBS’ ‘Drop the…

TBS brought six social rappers to LA’s Universal CityWalk as crowds gathered for interactive experience ahead of premiere.

Read More
Digital The Daily Brief Podcast: Jayson Whitmore of We Are Royale

Jayson Whitmore of We Are Royale tells his story, shares details on entrepreneurship, mentorship and creating work from the…

Read More
Digital CBS All Access Picks Up ‘Star Trek: Discovery’ for…

First part of season one concludes Nov. 12, with second part starting in January 2018.

Read More
Digital Hulu Launches Holiday-Themed Content Beginning with ‘Huluween’

The short-form horror series and supporting content is part of a larger strategy to drive subscriber growth and redefine…

Read More
Digital YouTube Red’s ‘Foursome’ Hits the Beach in…

Digital series starring social-media stars Logan Paul, Jenn McAllister returns Nov. 1.

Read More
Digital The Daily Brief Podcast: Simulmedia’s Laurel Bernard

Bernard, president of entertainment marketing at Simulmedia, outlines how advanced TV is changing the TV advertising landscape.

Read More
Digital The Daily Brief Podcast: Bye Bye Idiot Box, Hello Smart TV

Leading-edge experts discuss how entertainment marketers can tap into intelligence being gathered by smart-TV devices.

Read More
Digital The Daily Brief Podcast: Go Br@nd Yourself

The Thrive Class of 2017 offers some tips on personal branding courtesy of the likes of Kim Kardashian and Cookie Monster.

Read More
Digital ‘Stranger Things’ Makes Friday the 13th Even Scarier

Now we're worried about Sheriff Hopper.

Read More
Digital The Daily Brief Podcast: How Esther Weinberg Teaches Creatives…

Weinberg works with creative leaders as they strive to take the next step in their careers.

Read More
Digital The Daily Brief Podcast: 2C Creative’s Chris Sloan

Among other things, Sloan talks about 2C's work for Puerto Rico relief via Operation PR Care Lift.

Read More
Digital ‘Stranger Things’ Launches Retro Video Game Ahead of Season…

Players fight their way through ‘80s-style puzzle game as characters from Netflix series and, of course, collect pixelated…

Read More
Digital How TV Companies Are Adapting to ‘Cordless’ Viewers

Live viewing still dominates but younger viewers are increasingly watching short-form or streaming video, said Karen Ramspacher,…

Read More
Digital OTT Is an Opportunity TV Providers Can’t Ignore

Marketplace is currently 1.6 million TV households and growing, says Turner VP Beth Rockwood at Advertising Research Foundation…

Read More
Digital The Daily Brief Podcast: “Broadcast TV Is Not Dead”

Paige Albiniak and Marc "Mr. TV" Berman discuss fall TV premiere week, what worked, what didn't and whether anyone should…

Read More