Movie star Dwayne “The Rock” Johnson—appearing in movie theaters across the country right now in video-game adaptation Rampage—takes on a new role as “Motivator to the Masses” in a new campaign for Under Armour that will make you want to get to the gym.

Besides Johnson, the campaign features several aspiring young athletes, from 11-year-old two-sport prodigy Javon Wanna Walton to Johnny Agar, a triathlete with cerebral palsy, to Yusra Mardini, an Olympic swimmer who saved her fellow Syrian refugees by tugging their boat to safety.

Johnson talks about each of these athletes—and a few more—in turn, using their inspiring stories to motivate.

“How did I get here?” he asks. “By being the hardest worker in the room.”

Much harder to answer: “How are you going to get here?”

READ MORE: Adweek, The Drum, Ad Age


Client: Under Armour

Campaign: Will Finds A Way

Agency: Droga5 NY

Creative Chairman: David Droga

Executive Creative Director: Felix Richter

Group Creative Director: Brandon Pierce

Creative Director: Ray Smiling

Sr. Copywriter: Becca Pottinger

Copywriter: Stephen Shocket

Sr. Art Director: Sam McCluskey

Art Director: Patrick Horton

Associate Design Director: Nate Moore

Sr. Designer: Jaymes Barone

Co-Director of Film Production: Jesse Brihn

Executive Producer, Film: Kyle Wright

Sr. Producer, Film: Carole McCarty

Producer, Film: Nathan Pardee

Associate Producer, Film: Taylor Donaldson

Director of Art Production: Cliff Lewis

Music Supervisor: Mike Ladman

Business Affairs Manager: Daniella Vargas

Co-Head of Strategy: Harry Román-Torres

Group Strategy Director: Will Davie

Strategist: Newman Granger

Head of Communications Strategy: Colleen Leddy

Group Communications Strategy Director: Dominic Poynter

Sr. Communications Strategist: Kathryn Ruocco

Sr. Data Strategist: Janet Kim

Junior Data Strategist: Greg Berard

Group Account Director: Philippa Campbell

Account Director: Kate Tyler Monroe

Account Manager: Megan Haggerty

Associate Account Manager: Abby Vigdor

Senior Project Manager: Carolyn Brafman

Counsel: Sarah Fox

Associate Counsel: Zachary Werner

Client: Under Armour

CEO & Founder: Kevin Plank

President & Chief Operating Officer: Patrik Frisk

SVP, Global Brand Management: Adrienne Lofton

Chief of Staff to SVP, Brand Management: Elise Conway

Sr. Director, Global Brand Management: Julian Dunca

Sr. Lead, Global Brand Management: Bené Eaton

Campaign Manager, Global Marketing Operations: Eleni Polites

Director, Category Marketing – Men’s Train: Stephen Perkins

Manager, Category Marketing – Men’s Train: Sarah Magnuson

Manager, Category Marketing – Women’s: Cate Goytisolo

VP, Global Brand Creative: Brian Boring

Director, Photography: James Michelfelder

Creative Director: Kristian Espinosa

Art Director: Jason Lehigh

Art Director: Nathaniel Grundhauser

Senior Graphic Designer: Meg Tiffany

Copywriter: Alex Porter

SVP, Digital Marketing, Media: Jim Mollica

Sr. Director, Social Media Strategy: Jack Daley

Sr. Director, Global Media: Kelly McArdle

Director, Integrated Brand Communications: Corey Nocco

SVP, Global Communications: Diane Pelkey

Director, Global Communications: Erin Wendell

VP, Brand Management – Channels & Regions: Attica Jacques

VP, North America Marketing: Courtney Carlson

Senior Marketing Director, Under Armour Europe: Paul Nugent

Marketing Director, Under Armour China: Lydia Zhu

Production Company (Will Finds a Way): Superprime

Directors: The Malloys

DOP: Jody Lee Lipes

Producer: William Green

Managing Director: Michelle Ross, Rebecca Skinner

Head of Production: Roger Zorovich

Production Company (Athlete Stories): Superprime

Director: Nathalie Canguilhem

DOP: Adrien Bertolle

Producer: John Nguyen

Managing Director: Michelle Ross, Rebecca Skinner

Head of Production: Roger Zorovich

Editorial (Will Finds a Way): Cartel

Editor: Leo Scott

Assistant Editor: Matt Berardi and Josh Lee

Partner/Executive Producer: Lauren Bleiweiss

Producer: Greer Bratschie

Flame + Colour: WAX

Editorial (Athlete Stories): WAX

Editor: Eddie Ringer

Assistant Editor: Drew Balke

Managing Partner: Toni Lipari

Head of Production: Evan Kerwood

Flame + Colour: WAX


Mix (Will Finds a Way + Athlete Stories): HUMAN

Mix (Athlete Stories): Sonic Union


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