Los Angeles-based Two Fresh Creative was doing a lot of work for clients on their e-sports projects, but as they reached out to the marketplace, they found that many people didn’t really know what e-sports were. The above is their take on a quick explanation of the exploding genre, all done in reverent 2D, 3D and cel character animation as a nod back to the video games that serve as e-sports’ foundation.
READ MORE: Stash Media
Agency: Two Fresh Creative
Creative Director: Phil Guthrie
Producer: Cameron Gordon
Animation/Design: Gerardo Gonzalez & David Martinez
Audio: Jon Friedner
Script: Allison Gutman