How do we go beyond the set-top box and crack the code of viewer engagement on all screens?
It’s a question tackled by Chris Ambrozic, head of personalized content discovery at TiVo, in Daily Brief’s latest podcast that goes back the 2018 PromaxBDA Conference.
In the session, Ambrozic argues that keeping existing viewers attracting new ones is less about the consumer finding the content, and more about the content finding the consumer.
With higher viewerships, and more connected devices than ever, content must be relevant to your audience. Listen in to find out why it all comes down to personalization.
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