Harvey Levin, founder and executive producer of TMZ and host of Fox News’ OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin “Magic” Johnson and Dr. Phil McGraw. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.
All told, the brand’s combined promotional power is huge. Cross-platform video views across TMZ’s platforms — TMZ.com, YouTube, Facebook, Twitter, Instagram and OTT — now measure in the billions. From January through May 2018, team TMZ racked up 1.033 billion views, up 56 percent from the same period in the prior year. In all of 2017, video views climbed to 1.7 billion, up from 1.16 billion views in 2016.
Tune in to hear what Levin has to say about how TMZ made it all happen.
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