“If you have a marketing idea that is inherently social, then people will talk about it and will be intrigued,” says Angela Megrey, Crown Media vice president of social media. She is talking about the Hallmark Channel’s successful activation Kitten Bowl, which was part of the 10-day Super Bowl Live experience in Minneapolis, Minn.

Megrey discusses how hiring pet influencers for the activation, providing content to bloggers and implementing a Twitter party the day of premiere allowed the event to trend before the program aired and throughout the day.

Angela talks with PromaxBDA Senior Producer LaFern Cusack on her social tips and tricks for reaching her audience wherever they hang out. Tune in to their conversation on this episode of The Daily Brief Podcast:

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