More and more brands are investing their marketing dollars into original content and choosing to own that IP instead of commercial and traditional marketing. In this episode—our 50th!—a panel of expert marketers who are straddling the ever-thinning line between content and marketing talk about what is working for them.
Tech LadyMafia’s Aminatou Sow moderates a panel that includes Michael Engleman, executive vice president, marketing and brand Innovation; Moj Mahdara,CEO, Beautycon Media; and Stone Roberts, senior vice president, global video strategy for Refinery29.
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[Images courtesy of Image Group LA]