That red blip is either a tyrannosaurus rex … or red M&M’s stunt double, as part of a brand integration that was concepted, written and edited by New York-based creative agency Black Spot.

The campaign aims to be both both scary and hilarious as the team worked with Syfy and USA Brandworks to bring together the hallmark humor of M&M’s—with custom animations by HouseSpecial—and the terrifying dinosaurs of Jurassic World: Fallen Kingdom.


Black Spot

Senior Editor: Jason Howe

Writer: Scott Rankin

Creative Director/Producer: Shana Boniface

Syfy and USA Brandworks

Creative Director: Ludmilla Meltser

Director/Writer Producer: Aimee Gelinas

Sr. Project Manager: Lauren Roberts

Project Manager: Grace Higgins

M&M’s animation



  Save as PDF