That red blip is either a tyrannosaurus rex … or red M&M’s stunt double, as part of a brand integration that was concepted, written and edited by New York-based creative agency Black Spot.
The campaign aims to be both both scary and hilarious as the team worked with Syfy and USA Brandworks to bring together the hallmark humor of M&M’s—with custom animations by HouseSpecial—and the terrifying dinosaurs of Jurassic World: Fallen Kingdom.
Senior Editor: Jason Howe
Writer: Scott Rankin
Creative Director/Producer: Shana Boniface
Syfy and USA Brandworks
Creative Director: Ludmilla Meltser
Director/Writer Producer: Aimee Gelinas
Sr. Project Manager: Lauren Roberts
Project Manager: Grace Higgins