Fox Sports and Verizon teamed up on a series of docu-shorts, produced by Picture Farm, that showcases soccer fans cheering for their home teams from afar.
The campaign, titled “Home Turf,” shows fans cheering for their home teams from far. In this first short, Hugo, a Mexican living in New York City, cheers for Team Mexico while working as a food-runner and enjoying pick-up soccer games with his friends, who are also fans.
The piece is directed by Daniel Uribe, who was born in Mexico City. Three upcoming pieces also will be directed by talent from the countries on which the pieces focus.