Former Turner executive Michael Engleman has been named CMO of Showtime Network, the company announced on Monday.
Engleman will oversee the network’s marketing, creative advertising and digital media divisions, including consumer and distribution marketing, promotions and media.
He will also manage day-to-day operations of digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content for Showtime Networks, and will oversee all marketing for Pop TV and the Smithsonian Channel.
Engleman will be based in Los Angeles, reporting to David Nevins, Showtime CEO and Chief Creative Officer at CBS Corporation.
“Michael is a brilliant and experienced marketing leader whose calling card is his clever, original vision,” Nevins said. “His ability to thrive within the sensory overload of modern-day media on all platforms sets him apart, making him the ideal choice to articulate the next generation of Showtime Networks to all audiences.”
During his three-year tenure at Turner, Engleman was EVP of Entertainment Marketing and Brand Innovation from 2016 to 2018. He then served as CMO for TBS and TNT, where he oversaw all marketing initiatives and worked hand-in-hand with the networks’ development, programming, ad sales, research and publicity teams to define and execute key entertainment business strategies and initiatives.
Titles that launched under Engleman’s watch include The Alienist, The Last O.G., Claws, Drop the Mic, Animal Kingdom and Full Frontal. He also supervised product development and platform management of a suite of more than 20 streaming products.
Engleman succeeds Don Buckley, who is departing Showtime after eight years to pursue new opportunities, the network announced.