Entertainment marketing agency 3AM has hired Shawn Shahani as its director of strategy, where he will work to strengthen how the company turns audience research and data into creative opportunities for filmmakers, studios and brands.

Shahani joins the agency from a similar position at Hustle, where led the agency’s strategy team serving culture-first clients such as Twentieth Century Fox and Beats by Dre. His experience includes a deep expertise in brand and digital strategy and a proven ability to think strategically and act creatively.

Chris Eyerman, 3AM executive creative director, said Shahani is a great fit for the company.

“Nearly every second of the week is contested by quality content across every medium, and a great idea no longer has a fighting chance without a brilliant core strategy, a truly distinctive hook and a killer distribution plan embedded at its core,” he said in a statement. “Shawn has a proven track record of building attention-earning projects and communications that address these challenges.”

Shahani has also worked as co-head of social strategy for Havas New York, working with brands such as Dos Equis, Hershey’s, Liberty Mutual and Diageo, and he served as a social strategist at Momentum Worldwide, where he led digital strategy for Sony Pictures Home Entertainment.

He was also the first hire of Hearst-owned digital agency iCrossing’s Live Media Studio content practice, and he began his career at American Apparel, where he helped launch its marketing and digital practice while developing online influencer outreach at the height of the company’s popularity.

Alison Temple, managing partner at 3AM, said the agency is always looking for creative disruptors who can tap into modern storytelling and platforms to help define the next generation of entertainment.

“Shawn’s unique ability to create elegant strategic solutions across the worlds of brand and entertainment will help us offer even more impactful work in the coming year. We’re excited to have him on the team,” she said in a statement.

Shahani said he’s looking forward to joining a talented agency with inspiring and ambitious leadership.

“Continuing to evolve our reputation that we think differently, understand people better than anyone else and know how to strategically find the right moments to grab the world’s attention is an exciting challenge,” he said in a statement.

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