Registration has opened for PromaxBDA Latin America as killer creatives from across the region convene in Florida for a day of global recognition.
Entertainment marketing and design will take center stage on Wednesday, November 8 at the New World Center Miami—the city’s home for arts and culture. The one-day event showcases the innovation, ideas and leaders driving success for media brands across Latin America.
The event honors the finest work in television promotion, marketing and design at the PromaxBDA Latin America Awards — the only awards competition of its kind for the region.
The ceremony also features four new categories this year that specifically target networks and agencies producing content aimed at the U.S. Hispanic market. They are: General Branding/Image, General Branding/Image Campaign, Program Promotional Spot and Program Promotional Campaign.
Renowned brand strategist Lee Hunt will offer insight on where the industry is headed in his “Best Practices” session. And in “State of Our Art,” hosts Sean Saylor of Viacom International Media Networks The Americas and Pablo Szneiberg of Sony Pictures Entertainment will showcase the best, big ideas of 2017 that stem from many of the networks and agencies that Brief has highlighted throughout the year:
Free-to-air station aims to engage viewers by offering them more options.
Hopes to revolutionize broadcast TV when it comes to humanitarian issues.
Digital platform combines celebrity influencers with social videos.
Agency used mix of artistic techniques and live action for two unique projects.
Incorporating American and Argentinian cultures has led to major campaigns in both countries.