The tiny-but-powerful chefs of Food Network’s ChoppedJunior once again leads this week’s Promo Mojo ranker on the strength of 151.3 million TV ad impressions. Traditional broadcast networks snag the next two spots: CBS’ Love Island and Fox’s 2019 FIFA Women’s World Cup.
Closing out the ranking: FX promotes the third season of Snowfall, while TLC hypes Dr. Pimple Popper, also returning for a third season.
Notably, Dr. Pimple Popper earns the highest iSpot Attention Index (127) in our ranking, getting 27% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and always-on TV ad measurement and attribution company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through June 30.
1) Chopped Junior, Food Network
Attention Score: 93.10
Attention Index: 116 (16% fewer interruptions than avg.)
Imp. Types: National 92%, Local 7%, VOD/OTT 1%
In-network Value: $779,888
Out-of-network Est. Spend: $144,830
2) Love Island, CBS
Attention Score: 80.41
Attention Index: 42 (58% more interruptions than avg.)
Imp. Types: National 89%, Local 10%, VOD/OTT 1%
In-network Value: $3,167,763
Out-of-network Est. Spend: $0.00
3) 2019 FIFA Women’s World Cup, FOX
Attention Score: 91.89
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 91%, Local 8%, VOD/OTT 1%
In-network Value: $1,650,145
Out-of-network Est. Spend: $206,122
4) Snowfall, FX Network
Attention Score: 91.55
Attention Index: 97 (3% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,619,884
Out-of-network Est. Spend: $28,005
5) Dr. Pimple Popper, TLC
Attention Score: 94.00
Attention Index: 127 (27% fewer interruptions than avg.)
Imp. Types: National 94%, Local 5%, VOD/OTT 1%
In-network Value: $640,551
Out-of-network Est. Spend: $11,927
Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).