PromaxBDA has unveiled the finalists for the Latin America Awards, which honor the region’s finest work in television promotion, marketing and design.

The winners will be announced at PromaxBDA Latin America as entertainment marketers convene at the New World Center in Miami on November 8 for a day of global recognition.

As the only awards competition of its kind for the region, hundreds of networks and agencies are in the running for recognition that runs the gamut from general branding spots, to stellar digital and social media campaigns.

This year also features four new categories targeting networks and agencies producing content specifically aimed at the U.S. Hispanic market. They are: General Branding/Image, General Branding/Image Campaign, Program Promotional Spot and Program Promotional Campaign.

View Full Finalist List

Here are some of the finalist category highlights:

Program Promotional Spot (Latino American)

  • Botches Senses Campaign—NBC Universal Networks International Spanish Latin America
  • El Chema —Telemundo Network
  • El Senor de los Cielos 5 —Telemundo Network
  • Navidad Telemundo —Telemundo Network
  • Premios Billboard —Telemundo Network
  • Skin Wars Warriors Campaign —NBC Universal Networks International Spanish Latin America

Public Service Announcement

  • Disney XD - Save Internet Surfing - Campaign— The Walt Disney Company
  • Love Yourself (Amate)—Radio y Televisión de Aguascalientes/Aguascalientes Government
  • Powered by Respect —Globo TV
  • The Antipiracy League—Fox Networks Group Latin America

Sport Promotion

  • Canal Sony - WTA Roar— Sony Pictures Television Networks Latin America
  • Esto es SportsCenter —ESPN
  • Fantopia —ESPN
  • NBA Finales ¿Qué Ves?—Bonsai3
  • Rio Olympic Games—PromoGlobo
  • Telemundo - FIFA —2C Creative

Telenovela Promotion

  • Carinha de Anjo - Launch Campaign—SBT
  • Dark Days —PromoGlobo
  • Dueños del Paraíso Postales Campaign —NBCUniversal International Networks LATAM
  • El Chema —Telemundo Network
  • Malhação—PromoGlobo
  • Señora Acero 3—Telemundo Network

Campaign Using Multiple Media

  • Cabelo Pantene - Reality Endemol Shine Brasil
  • Descubre Quién Fue—AXN Latin America Inc.
  • El Chema - 360 Launch—Telemundo Network
  • Fundacion Comedy Central —VIMN The Americas Comedy Central Latin America
  • Marte Campaign —Fox Networks Group Latin America
  • Samsung and Billboard —Turner Brasil
  • The Simpson Effect - RPC Panama —Medcom

Best New Talent Award

  • Alessandra Kochi—Fox Networks Group Latin America
  • Biosfera Digital—Discovery Latin America
  • Luisa Neves—Mood Hunter
  • Matias Sierra—TYC Sports
  • Stefanie Thiene—Fox Networks Group Latin America
  • Tahnee Sugano—Fox Networks Group Latin America

Renowed brand strategist Lee Hunt also will be on hand to offer insight on where the industry is heading in his “Best Practices” session, while “State of Art” hosts Sean Saylor of Viacom International Media Networks The Americas and Pablo Szneiberg of Sony Pictures Entertainment will showcase the best and biggest ideas of 2017.

RELATED: PromaxBDA Adds 4 Categories to Latin America Awards

Registration Opens for PromaxBDA Latin America


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