To celebrate the return of its reality-competition show, Dancing on Ice, ITV Creative Executive Creative Director Tony Pipes dreamed up a world in which a polar bear wants to dance on ice but doesn’t quite know how.
Lucky for him, he meets a partner who can help and soon the pair is wowing the woodland crowd with twists and turns to the tune of perfect 10s.
Pipes got an assist from creative directors Alex Mathieson and Anton Ezer. The spot, which is airing on ITV and in movie theaters from Dec. 3 through Dec. 19, was directed by Hu_sh’s Kirk Hendry in collaboration with Stockholm-based animation studio, Goodbye Kansas. Capturing the bears in dance was made possible by a pair of human figure skaters who were captured performing in Sweden.
“We wanted this film to be full of warmth, Christmas fuzz and most of all magic, and with Kirk and the team at Goodbye Kansas, we found our magicians,” said Pipes in a statement.
Agency: ITV Creative
Executive Creative Director: Tony Pipes
Head of Campaign Production: Katie Carew
Creative Directors: Alex Mathieson and Anton Ezer
Producer: Hannah Cooper
Campaign Manager: Alex Fleming
Marketing Manager: Simon Ricks
Heads of Marketing: Aoife Owen and Jess Byars
Controller of Marketing: Paul Ridsdale
Production Company: HU_SH London
Executive Producer: Lydia Russell
Director: Kirk Hendry
Post Production Company: Goodbye Kansas Studios
Executive Producer: Claes Dietmann
Producer: Linda Öhlund
VFX-supervisor: Staffan Linder
Comp Lead: Richard Sällqvist, Daniel Norlund
3D Lead: Johan Gabrielsson
Animation Lead: Christina Sidoti
CG Environment artist: Gustav Alexandersson
Grade: Simone @ Time Based Arts
Audio: Munzi Thind @ Grand Central Studios