Branded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining messages in a sea of content, and how all of this works together to create an effective brand.
One example Briskman cites is the campaign below, which was a collaboration between The CW’s All American and the Microsoft Surface.
B2+ worked with The CW and Microsoft to create content that helped fans better know the actors from the network’s new show, All American. While the spots also work as advertisements, they are primarily intended as bonus content for fans to engage with and share.
Listen in on what Briskman has to say about that campaign and much more:
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