NBC Sports is dominating winter, first with the Super Bowl and next with the Winter Olympics from PyeongChang, South, Korea from Feb. 9 - Feb. 25.

But that coverage will roll right into spring with six sports and nine events over 11 weeks, including everything from horse-racing’s trifecta of The Kentucky Derby, Belmont Stakes and Preakness Stakes to tennis’ French Open at Roland Garros and golf’s Open Championship.

To promote it all in one action-packed spot, Miami-based 2C Creative layered colorful burst effects over live-action video for a fresh and colorful take.


Client: NBC Sports

SVP, Content, Marketing: Joseph Lee

Senior Director, Content Services, Marketing: Andrew Cleghorn

Senior Manager, Content Development: John O’Brien

Creative Director, Content Development: Don Simon

Coordinator, Content Services, Marketing: Gabrielle Weintraub

Agency: 2C Creative

Chief Creative Officer: Chris Sloan

GM, Senior Director of Operations: Nikki Coloma

Live-Action Director/Creative Director: Brian Eloe

Design Director: Luis Martinez

Creative Director: Ben Frank

Creative Director: Marni Wagner

Lead Editor: Jesus Martinez

Motion Designer: Andy Fernandez

Motion Designer: Dmitri Zavyazkin

Executive Producer, Graphics: Bob Cobb

Audio Engineer: Cesar Haliwa

Technical Operations Manager: Ashley Hartford

Assistant Editor: Williams Naranjo

Assistant Editor: Kelly Lanman


Line Producer: Chris Stoerchle

Director of Photography: Chuck Ozeas

Art Director: Chris Giammalvo

Designer: Aaron Magee

Motion Designer: Akel Issa


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