The NBA is successful for so many more reasons besides basketball. This season-launch campaign, a spin-off of the league’s popular “This is Why We Play,” highlights some of them, reports Adweek.

Besides the overall spot, Tip Off (above), which features some of last season’s most emotional moments, the campaign also takes a personal look at each of the league’s 30 teams.

The spot below, called “Home Court Advantage,” showcases the work of a woman named Meagan who drapes Oracle Stadium’s 20,000 seats with Golden State Warrior t-shirts before every home game.

“We get the fans ready and then the fans get the players ready,” she says. “There’s a reason they call it home court advantage.”

The campaign even includes a spot in Spanish about Mexico City, where the league has played two games every year for 25 years.

​READ MORE: Adweek

CREDITS

Client: NBA

Agency: Translation LLC

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

President: Patrick Lafferty

Group Creative Director: Andy Ferguson

Creative Director: Chris Araujo

Creative Director: Dave Ramirez

Group Strategy Director: Chan Ruanglek

Director of Content Production: Miriam Franklin

Senior Content Producer: Leah Donnenberg

Director of Business Affairs: Thalia Tsouros

Group Account Director: Stanley Lumax

Account Director: Agustina Marcos

Account Executive: Jordan Ofsevit

—Home Court Advantage

Production Company: Voyager

Director: Henry Busby

Executive Producer: Andrew Hutcheson

Head of Production: David Brickel

Line Producer: Zein Zubi

Editorial: Final Cut

Editors: JD Smyth

Executive Producer: Sarah Roebuck

Producer: Penny Ensley

Assistant Editors: Dan Berk

Postproduction Company: Significant Others

Creative Director/Lead Artist: Dirk Greene

Post Producer: Alek Rost

Production Coordinator: Kyra Hendricks

GFX Artist: Phillip Brooks

Audio Company: Heard City

Sound Mixer: Mike Vitacco

Audio Producer: Sasha Awn

Color: Color Collective NY

Colorist: Alex Bickel

Producer: Claudia Guevara

Music House: Walker

EP: Peter Gannon

Senior Producer: Abbey Hickman

—Tip Off

Editorial: Final Cut

Editors: JD Smyth

Executive Producer: Sarah Roebuck

Producer: Penny Ensley

Assistant Editors: Dan Berk

GFX: Shotopop

Creative: Creative: Richard Payne & Ionut Lupu

Producer: Casper Franken

Postproduction Company: Significant Others

Creative Director/Lead Artist: Dirk Greene

Post Producer: Alek Rost

Production Coordinator: Kyra Hendricks

Audio Company: Heard City

Sound Mixer: Mike Vitacco

Audio Producer: Sasha Awn

Color: Color Collective NY

Colorist: Alex Bickel

Producer: Claudia Guevara

Music House: Walker

EP: Peter Gannon

Senior Producer: Abbey Hickman


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