The analysts of MLB Tonight express their passion for baseball in a slow-motion spot by MLB Network and The Collective @ LAIR.
Set to REO Speedwagon’s classic song “Can’t Fight This Feeling,” the promo captures the excitement—as well as some flying food—as Mark DeRosa, Cliff Floyd, Al Leiter, Kevin Millar, Dan Plesac, Harold Reynolds and Bill Ripken watch pennant chase baseball.
“The spot relays to viewers that when it comes to the best baseball coverage, these former players can’t fight the excitement and neither should we,” LAIR says in a press release.
Director Thor Raxlen used a Phantom Flex camera for slow-motion shots of every facial expression, overflowing torrent of iced tea and overturned plate of BBQ as the guys watched a walk-off home run call by Cleveland Indians radio play-by-play broadcaster Tom Hamilton.
Client: MLB Network
Production Company: The Collective @ LAIR
Senior Vice President, Marketing & Promotions: Mary Beck
Vice President, Marketing & Promotions: Steve Miller
Writer/Producer/Sr. Director, Marketing & Promotions: Christopher Impomeni
Writer/Producer/Editor: Rich Baron
Senior Designer: Jeff Clark
Production Manager: Dan Pericone
The Collective @ LAIR
Director: Thor Raxlen
Director of Photography: Ben Dolphin
Executive Producer: Mark Aji
Editor: Julio Alvia