The analysts of MLB Tonight express their passion for baseball in a slow-motion spot by MLB Network and The Collective @ LAIR.

Set to REO Speedwagon’s classic song “Can’t Fight This Feeling,” the promo captures the excitement—as well as some flying food—as Mark DeRosa, Cliff Floyd, Al Leiter, Kevin Millar, Dan Plesac, Harold Reynolds and Bill Ripken watch pennant chase baseball.

“The spot relays to viewers that when it comes to the best baseball coverage, these former players can’t fight the excitement and neither should we,” LAIR says in a press release.

Director Thor Raxlen used a Phantom Flex camera for slow-motion shots of every facial expression, overflowing torrent of iced tea and overturned plate of BBQ as the guys watched a walk-off home run call by Cleveland Indians radio play-by-play broadcaster Tom Hamilton.

CREDITS:

Client: MLB Network

Production Company: The Collective @ LAIR

MLB Network

Senior Vice President, Marketing & Promotions: Mary Beck

Vice President, Marketing & Promotions: Steve Miller

Writer/Producer/Sr. Director, Marketing & Promotions: Christopher Impomeni

Writer/Producer/Editor: Rich Baron

Senior Designer: Jeff Clark

Production Manager: Dan Pericone

The Collective @ LAIR

Director: Thor Raxlen

Director of Photography: Ben Dolphin

Executive Producer: Mark Aji

Editor: Julio Alvia


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