Basketball star Shaquille O’Neal confuses Shark Week for Shaq Week in Discovery’s promo for its annual programming block.

The fun spot shows him walking down a hallway talking about how excited he is to have an entire week devoted to him. But he soon realizes what he signed up for when he walks out onto a deck, is suited up in diving gear and put into a shark cage.

“I can’t believe it’s Shark Week,” he mutters, shaking his head as he’s lowered into the ocean.

This year marks the 30th anniversary of the event, set to kick off July 22 at 8 p.m.



EVP Marketing – Lara Richardson

SVP Marketing – Josh Kovolenko

VP Marketing – Megan DeSouza

Senior Creative Director – Jason Turner

Senior Director, Production – Daniel Oleksiuk

Senior Writer/Producer – Peter Lanier

Senior Marketing Manager – Curtis Smith

Production Manager – Chau Hoang

Marketing Manager – Sarah Wright

Marketing Coordinator – Matt Reshke

AV Squad

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Director of Animation & VFX– Quico Encinias

Tags: hot spots

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