To promote its airings of movies Barbershop and Barbershop 2 throughout May, IFC had the ingenious idea of turning an ice cube—or stack of giant ice cubes, in this case—into the star of those movies, Ice Cube.
The network dubbed the event Ice-Cube-A-Thon, because everyone deserves their own ‘Thon.
Viewers that tune into both movies are treated to the ongoing reveal of how the sculptors at Okamato Studio Custom Ice sawed, chipped and melted blocks of ice into a very good likeness of the actor and rapper.
EVP, Marketing & Digital Media: Blake Callaway
SVP, Brand Marketing: Kevin Vitale
VP/Creative Director: John Sinclair
Design Director: Ed Sherman
VP/Marketing Production: John Piccirillo
Director of Production: Fred Mullin
Director: Howard Grandison
Production Services: New World Video
Producers: Stephanie Cohen, Ward McCarthy, Dennis Shinners
Editors: Gary Belcher, Ayelet Leibovitch
Aaron Kent: Animator
Ice Sculpting: Okamato Studio Custom Ice