Buenos Aires-based Lumbre teamed with Turner Broadcasting to create this refresh for kids’ channel Boing, sister channel to Cartoon Network and Boomerang that airs in France, Italy, South Africa and Spain.

The campaign is based on the idea that some things are better together — in this case, Lumbre and Boing. Lumbre redesigned and modernized Boing’s animated cast of characters, known as the Animadz. It then created a launch campaign to introduce viewers to the new character designs, built a new on-air identity for the channel, wrote a new tag line, updated the logo and composed original music reminiscent of an 80s 8-bit video game.


Client: Boing - Turner Broadcasting System

Brand Communication and Creative Director: Marcio Cortez Meléndez

Senior Art Director: Filippo Giacomelli

Senior Presentation & Production Manager: Fabio Boninu


Creative Director: Sergio Saleh

Executive Producer: Pablo Encabo

Account Manager: Jeff Keisel

Art Director Lumbre: Adriana Campos

Producer: Fátima Requena

Director: Federico Dams (Charlie Studio)

Art Director: Federico Dams

Creative Angels: Ale Abramovich, Nacho Sandoval

Character Design: Federico Dams, Rodolfo Melián, Andy Cambiasso, Darío Becher

Storyboards: Rodolfo Melián (Charlie Studio)

Graphic Design: Federico Dams, Andy Cambiasso, Darío Becher

CG Supervisor: Hernán Caratolli, Martín Mangiafave

3D Lead: Julián Cooke

Modeling/Texturing: Hernán Caratolli, Martín Mangiafave

Rigging: Hernán Caratolli, Martín Mangiafave

3D Character Animation: Hernán Caratolli, Martín Mangiafave

3D Effects: Julián Cooke

Lighting: Hernán Caratolli, Martín Mangiafave, Julián Cooke

Compositing: Hernán Caratolli, Martín Mangiafave, Julián Cooke, Fede Dams

Additional 3D: Silvestre Rendón, Darío Becher, Damián Stricker

Reel Editor: Natalia Toth

Original Music & Sound Design: Emilio Haro, Gabriel Barredo


  Save as PDF