Set to premiere in 2017, Disney Channel’s Descendants 2 follows the adventures of the kids of some of Disney’s most-loved characters. These range from the evil—Maleficent, Captain Hook, Ursula and Cruella de Vil—to the good, including the children of Belle and The Beast and Cinderella and Prince Charming.

The Descendants, which aired on Disney Channel in 2015, was the highest-rated TV movie ever and the fifth highest-rated original movie ever on cable in total viewers, reports Variety.

ABC Entertainment Marketing and Black Label Content together created this ominous promo for the upcoming sequel.


Network: The Disney Channel

Creative Director: Siobhan Murphy

Agency: ABC Entertainment Marketing

Executive Vice President & Chief Marketing Officer: Marla Provencio

VP Drama, Movies and Specials: Becky Daugherty

Creative Director: Ron Buse

VP Production: Bob Schefferine

Director, Production: Christopher O’Hara

ABC Shoot Producer: Meg Tyra

Director, Design: Lucas Aragon

Associate Director, Special Projects and Production: Sandy Christmas

Production Company: Black Label Content

Director: Shane Valdes

Executive Producer: Joseph Uliano

Producer: Norm Reiss

DP: Stephen Sheridan

Visual FX: ZOIC


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