To create this dramatic launch spot for the Summer Olympics in Rio this August, Black Label Content shot multiple days with multiple athletes to achieve hours and hours of footage with some of the United States’ most accomplished medalists. The shoot used high-speed phantom cameras, 6k Dragons and every imaginable mode of movement from underwater housings on techno-cranes to electric chase vehicles.




Chief Marketing Officer, NBC Olympics: John D. Miller

Creative Director, NBC Olympics: Joseph Lee

Senior VP of Marketing NBC Sports Group: Bill Bergofin

Agency / Production Company: Black Label Content

Founder, Executive Creative Director: Joseph Uliano

Creative Director / Director: Nate Robinson

Director of Photography: Maz Mahkani

Producer: Norm Reiss

Color correction and finishing: Ntropic

Editor: Kevin Zimmerman: Editor


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