NBCUniversal is premiering season two of its daytime talk show, Harry, starring Harry Connick Jr., on Tuesday, Sept. 12.

In this spot, produced with creative agency 2C Creative, Connick Jr. reminds fans of why they love him so much as he offers handshakes and hugs while crooning Sly and the Family Stone’s classic “Everyday People.” To produce the track, Connick Jr. not only sang but played every instrument.

Season two’s overall campaign took to heart some of the show’s key themes of being authentic, relatable, entertaining and inspiring. To do that, 2C recruited many of the show’s real fans — via geo-targeted social media — to participate in the live-action shoot in Hoboken, N.J.

CREDITS

Harry

Harry Connick, Jr., Executive Producer

Justin Stangel, Executive Producer

Eric Stangel, Executive Producer

Ann Marie Wilkins, Executive Producer

NBCUniversal

Senior Vice President, Marketing & Brand Strategy: Betsy Bergman

Vice President, Marketing: Ilana Susnow

Director of Affiliate Relations & Promotion: Meghan Merriman

2C Creative

Chief Creative Officer: Chris Sloan

Live-Action Director/Creative Director: Brian Eloe

Creative Director: Marni Wagner

GM, Senior Director of Operations: Nikki Coloma

Lead Editor: Jeff Morelli

Editor: Pablo Coig

Design Director: Luis Martinez

Colorist: Dmitri Zavyazkin

Executive Producer, Graphics: Bob Cobb

Technical Operations Manager: Ashley Hartford

Assistant Editor: Williams Naranjo

Assistant Editor: Kelly Lanman

Collaborators

Director of Photography: Kevin Emmons

Line Producer: Chris Stoerchle

Audio Engineer: Cesar Haliwa


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