NBCUniversal International Networks (UK), TV2 (Denmark), HBO Europe (Hungary), and BBC Worldwide were among the top nominees across Europe as PromaxBDA unveiled the finalists for its 2018 Europe Awards, one of the top prizes in entertainment marketing and design.
Rai, Discovery Italia, Sky Italia, and Fox Italia lead the list of media brands in Italy earning multiple nominations. Other Italian companies nominated Monday include A+E Networks Italia and Food Network Italia.
For the full list of finalists, visit: http://promax.tv/EuropeFinalists2018
The annual awards recognize excellence in entertainment marketing — the campaigns, promos, social media strategies, and live experiences that create the most relevant brands in pop culture and build passionate fandom.
An initial round of online judging determined the finalists from more than 1,700 submissions from top broadcasters and agencies in 40 European countries. A jury of industry experts will now meet in Moscow, Rome, Amsterdam and London to determine who will take home gold and silver in each category.
Winners will be revealed March 13 at the Rome Cavalieri during the closing celebration of the PromaxBDA Europe Conference 2018, the annual two-day summit at which Europe’s leading media companies gather to explore the marketing strategies, insights, and innovations that fuel success in today’s evolving entertainment industry.
That evening, nominees also will learn which team will be awarded the prestigious title of Europe Marketing Team of the Year — currently held by Rai following last year’s ceremony in Amsterdam.
Monica Maggioni, president of Rai, will deliver the conference’s opening keynote address.
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