In anticipation of the 2017-18 NBA season coming up on TNT, the cable network is launching a marketing campaign called “The TNT Difference.”

Each spot, produced by Turner Sports, features a different celebrity/NBA fan talking about why they love the NBA and watch TNT’s Inside the NBA, which features Charles Barkley, Ernie Johnson, Shaquille O’Neal and Kenny Smith.

The first spot, released Tuesday, stars actor Jesse Williams talking about why he watches Inside the NBA. Upcoming spots will star NBA superfine Jimmy Goldstein, actor and hip-hop artist Common, rapper Snoop, the Houston Rockets’ Chris Paul and more. The campaign will air on TNT and NBA TV as well as on TNT’s YouTube page and social channels and on NBA.com.

The new NBA season tips off on Tuesday, Oct. 17 with a doubleheader. In game one, the Boston Celtics will face the Cleveland Cavaliers at 8 p.m. ET, followed by the Golden State Warriors taking on the Houston Rockets at 10:30 pm ET.


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