Esquire, which announced Thursday that it will become a digital-only platform this spring, unleashed a trailer for the upcoming premiere of Friday Night Tykes: Steel Country due in January.
In the promo, six teams in the Beaver County Youth Football League in Western Pennsylvania—once the industrial backbone of the United States, known as “steel country”—is a place where jobs have vanished and the bridges that connect communities rusted over. But everyone is still drawn together by the great tradition of American football.
The 30-second spot combines show clips with original footage shot by Riverstreet.
President: Adam Stotsky
EVP, marketing: Jen Neal
SVP, creative marketing: Chris Donovan
VP, creative marketing: Jedd Scher
Senior director, design: Jonah Birns
Associate director, A/V: Todd Beauchamp
Writer/producer: Daniel Morris
Creative editor: Jack Douglas
Senior design: Chris Arens
Designer: Shane Crocker
Audio: John Kelley
Original shoot and production: Riverstreet