Just because Dad is always busy doesn’t mean he isn’t paying attention.
That’s the message from the first Christmas campaign ever by BBC in-house agency BBC Creative. The spot tells the story of a 10-year-girl who dreams of dancing, so she signs up for her school talent show. She practices incessantly while her father seems engrossed in mundane tasks such as fixing cars, ironing clothes and doing the dishes.
When it comes time to step into the spotlight, she freezes, but not to worry, Dad’s been keeping a close eye all along.
The two-minute film is set to a rearrangement of Clean Bandit’s “Symphony,” and was directed by Blinkink’s Elliot Dear.
READ MORE: Campaign UK
Brand: BBC One
Agency: BBC Creative
Executive Creative Directors: Aidan McClure, Laurent Simon
Creatives: Amar Marwaha, Arvid Harnqvist
Agency producer: Ken Rodrigues
Agency project manager: Astrid Reiner
Agency production manager: Jenny Broad
Portfolio head of marketing: Kerry Moss
Marketing manager: Harriet Gunning
Marketing executive: Claire Grainger
Production company: Blinkink
Director: Elliot Dear
Executive producer: Bart Yates
Senior producer: Benjamin Lole
Production manager: Alex Holberton