Creatively driven by the idea that “every song has a story,” the second season of BET’s Tales presents stories that have been culled from lyrics from some of today’s hottest hip-hop and soul songs.
In this campaign, BET showcased the sorts of songs and genres this season of “ten twisted tales” will explore. Using imagery drawn from the series, each spot alludes to the unpredictable and suspenseful way each story unfolds.
The above spot is called “Count Up.” Spots from other parts of the campaign are below.
BET’s Tales premieres Tuesday, July 2 at 9/8C.
“Mind Playing Tricks on Me”
SVP and Executive Creative Director, Brand Strategy, BETN: Kendrick Reid
VP Creative Director: Adrian Hilton
VP, Design: Josh Pelzek
Director of Production: Seida Saidi
Creative Director: Mike Williams
Art Director: Jonathan Fouabi
Production Manager: Janeita Bellamy, Hershelle Burton
Design Project Manager: Martha Tobar
Senior Writer/Producer: Jo-Well Paupaw
Senior Copywriter: Thembisa Mshaka
Writer/Producer: Burton Lewis
Production Associate: Alex Johnson
Editor: Anita Robertson
Design/Gfx: Jun Lee, Melissa Peralta
Audio Mix: Eric Pfeifer, Jin Yoon